As the number of books published each year increases, the number of people who buy them decreases. The average nonfiction book sells less than 250 copies per year and less than 3,000 copies over its lifetime. Yet, millions of aspiring nonfiction authors continue to dream of self-publishing or traditionally publishing a nonfiction book. If you are one of these writers, it behooves you to look at the big publishing picture and to discern the steps necessary to ensure you write not just any book but a book that sells more than the average number of copies per year.
How do you guarantee you write a successful nonfiction book—one that actually sells to readers and to publishers? By using what I call the “proposal process.” You don’t need to actually write a nonfiction book proposal. You just need to put your idea through the magnifying glass of each section of a proposal. In other words, compile the information required for a nonfiction book proposal. In this way you evaluate your book idea and come up with a clear understanding of whether or not it is a viable one.
To learn more about how to use the proposal process, click here.
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